In order to track subscribers as conversions in 3rd party analytics and advertising tools like Google Analytics, IBM Digital Analytics or Adobe Site Catalyst, the following code needs to be added to your website source code:

Whenever a visitor subscribes, the function nrlskOnEvent(padiact) will be triggered. This way, any code you place inside this function will run in the moment when a visitor subscribes.

Here is an example on how to integrate Google AdWords conversion code in order to track newsletter subscriptions as conversions:

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