Tracking subscribers as conversions in 3rd party analytics tools

In order to track subscribers as conversions in 3rd party analytics and advertising tools like Google Analytics, IBM Digital Analytics or Adobe Site Catalyst, the following code needs to be added to your website source code: Whenever a visitor subscribes, the function nrlskOnEvent(padiact) will be triggered. This way, any code you place inside this function […]

Read More

Google Analytics tracking of PadiAct actions

By default, each time a visitor interacts with your PadiAct campaign on your website, information about the user interaction is sent to your Google Analytics account. The following PadiAct reports are available in your Google Analytics account: number of visitors asked to subscribe (label: Total Displays) number of visitors that subscribed (label: Subscribed) number of […]

Read More